Experience
CONNECTION
WeeSchool
Connecting parents to tools for childhood development to be baby’s first teacher
Our Approach
WeeSchool empowers parents to become their baby's first confident teacher through a smart, simple mobile app that tracks growth and learning.
The app features research-based developmental milestones and an accredited curriculum of playful activities.
Through extensive user research and testing with new parents, we created an intuitive alternative to overwhelming parenting websites. Our mobile interface seamlessly combines milestone tracking, educational support, and daily routines.
We drew a huge library of custom illustrations
"In addition to delivering smart, tasteful design, Sarah is fast, reliable, economical and truly a delight to work with. Our engagement with her has been an exceptional experience both professionally and personally."
— Will Clark, WeeSchool CEO
Impact
- We created a comprehensive digital parenting tool that combines milestone tracking, educational activities, and daily routines.
- We designed age-adaptive Play Plans that help parents use toys in new ways as their child develops.
- We built integrated tools for tracking routines, sharing with pediatricians, and creating digital memory albums.
The app combined developmental milestone tracking, sleep tracking & bedtime rituals, play plans and learn activities, and more.
Freelance for Life
Connecting a community of creators to build sustainable freelance businesses
Our Approach
Freelance For Life supports freelancers in navigating the challenges of building sustainable and creative businesses.
We provided creative direction in creating a strong and unique visual brand to translate to marketing materials, course decks, blog articles, and beyond.
Additionally we opened an e-commerce store to feature workshops, courses, and resources, along with our events for community connection.
In collaboration with:
Marisa Bohlmann, branding
Marnie Chang, collage art
Andrew Ellis, videography
Creative creatures inspired by equisite corpses and going your own way
Impact
- We conducted extensive market research and developed an experience offering to address startup pain points while celebrating the benefits of independent work.
- We created a resource & templates that guides freelancers through critical business building and supportive frameworks.
- We designed for small community connection and growth through ongoing workshops, community forum, and more.