Experience
Editorial
Snow Peak
Designing an online journal to bring richer storytelling to the brand experience
Our Approach
Snow Peak, a premium Japanese outdoor lifestyle brand, wanted to better showcase their ethos of connecting people with nature.
We reimagined their homepage and blog, transforming into a rich editorial platform to inspire, educate, showcase products, feature robust seasonal campaigns and integrate the product experience with a brand lifestyle experience.
Drawing inspiration from newspaper layouts and editorial journals, we crafted a dynamic online journal that balanced narrative with e-commerce functionality.
“Huzzah Studio's ability to deeply understand our brand(s) and our goals, to create innovative experiences has truly propelled our digital environments forward.”
— Tohru Yamai, Snow Peak CEO and Executive Chairman
Impact
- We designed a modular design system that could adapt to short-form and long-form content along with seasonal campaigns.
- We seamlessly integrated rich editorial content with product discovery.
- We enhanced brand awareness and engagement with the Snow Peaker and prospective shoppers through content discovery.
From guides to recipes, to feature spots, and more, we created an adaptive design system featuring components for variable content types.
Copy Poetics
Crafting an elevated brand identity for a literary artisan
Our Approach
Copy Poetics provides bespoke copywriting, editorial, and marketing strategy services for creative entrepreneurs.
Through strategic brand refinement, we transformed the studio's identity to reflect its distinctive fusion of poetic artistry and business expertise.
With exploration into typography, color, and brand visuals, we packaged a cohesive system for brand application.
Impact
- We elevated previous branding articulating a polished look and feel that still remained expressive and distinctive.
- Developed a sophisticated visual language that bridging literary artistry with modern entrepreneurship.
- Created a cohesive brand system including typography, color palette, and graphics to support web presence and marketing communications.