Experience
FOOD+DRINK
Imperfect Foods
Delivering delight of
sustainable groceries from virtual shopping to physical delivery
Our Approach
Imperfect Foods is revolutionizing grocery delivery by fighting food waste and building a better food system. Our challenge was to educate prospective, conscious customers on the joys of shopping sustainably with an engaging digital experience that would convert.
Through extensive user research and strategic design, we crafted a marketing website that bridges the gap between online shopping and the tangible excitement of unboxing fresh produce.
The redesign focused on rich storytelling through interactive elements that showcase the unique personality of "imperfect" products.
Animations to bring fun dynamism to site experience
“..it sounds like you are providing an opportunity to help eliminate waste, perhaps at a discount. If its good for me, good for the planet, and good for my wallet, badabing badaboom, I’m sold.”
— Prospective customer, Imperfect research study
Impact
- We created an interactive shopping experience that educates users about food waste while funneling new user acquisition
- We increased customer retention through improved education of core service offering, product discovery and transparent sustainability messaging
- We highlighted the delight and distinction of the brand story as the most-sustainable grocery company increasing brand loyalty
Drync
Transforming wine discovery and shopping for small bottle shops
Our Approach
Drync revolutionized the way wine enthusiasts discover, remember, and purchase their favorite wines through a white label mobile app.
By simply taking a photo of any wine label, users can instantly access detailed information, ratings, and purchase options from local liquor stores.
Through research and testing with both store owners and wine enthusiasts, we created an intuitive interface that bridges the physical experience of wine shopping with digital convenience.
Impact
- We designed for an innovative image recognition system that accurately identifies wines from label photos.
- We brought to life a personalized recommendation engine based on user preferences and purchase history.
- We designed an intuitive interface for managing wine collections and wishlists.
- We created integrated experience for rating, reviewing, and sharing wine discoveries with friends.